Instagram is good at a lot of things like reaching out to an audience and sharing your pictures. If you use Instagram to show off your photos, then, why not use Instagram instead to sell your products?
Here are some tips on how you can build your Instagram profile into an account for your business.
Optimize Your Profile
One of the first things people will see on your Instagram is your bio so make sure to customize it in a way that they would immediately look at your store’s name and logo. Your logo should be uniform on all platforms. This also contains the description of your business like what you’re selling and why customers should buy from your Instagram store. You can also drop the links to another site which can be helpful, and never forget to put your contact information too!
Optimize Your Posts
If you’re already managing a shop outside Instagram, you’d know what to do but if this is your first time here, then, are some practices you should do when it comes to posts optimizing:
Make sure to edit your pictures carefully. The backdrops should be fun and smart, but if you’re not sure, a white background will always work out. The lighting should also be balanced so that the colors will appear life-like. Don’t overuse on the filter.
The descriptions in the photos should be useful but fun and creative. Stuff that should be included description are the size, dimensions, and materials but write it in a way that would appeal to the buyers and their imagination like having a call to action.
Sell Products Directly On Instagram
There are many ways on how you can turn your Instagram account into a business account, one for shopping.
Soldsie: This one is simple in a way that if someone wants to buy an item, all they have to do is leave a comment. The product will then go to their shopping cart and can be checked out at any time. But first, your customers should also have an account and be registered with Soldsie.
Have2Have.it: This platform allows you to put a link on the picture of each item and the customers can then click on it. They will be directed to the shopping page. This method is meant to make the buyers feel like they’re still on Instagram so that their experience would be seamless.
Here are a few additional tips for success:
Don’t limit your posts to just your products. Instagram allows you to do a lot of things with your account so make sure to maximize it. Try posting content or pictures of how your products are created or produced. Post pictures of the product or item at work or maybe a tutorial that your buyers and potential clients can use.
Be social. As mentioned above, don’t just post photos and call it a day. Interact with other stores and buyers by responding to their comments or liking their comments. You can also reshare posts that you think would fit in with the account. If there are complaints, make sure to deal with it calmly in public or in private so that they would know you’re committed to your customers.
Run contests. Showing off stuff in the visual medium is Instagram’s strength. Get more customers to interact with you and your product and also to increase brand awareness by holding contests. If you’re selling clothes, try to hold a contest of who wore it best and then pick a random entry. This is a way to generate buzz about your products too.
There’s no complicated secret on how to start your own Instagram shop. These tips should be able to give you a good idea of what’s needed to make your shop successful. Just remember that you should interact and engage with your customers always. With time and effort, you’ll be able to have a successful Instagram shop in no time.